Online community question...

Kinja'd!!! "Eric @ opposite-lock.com" (theyrerolling)
06/17/2016 at 19:27 • Filed to: Unknown

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There are a lot of car companies out there and a lot of fans of different makes of cars...

I mean, you’ve got BMW, Toyota, VW, Honda, GM, Ford, Subaru, etc, etc, etc...

I expect every company to have people that love their cars. Quirky ones, boring ones, fast ones, whimsical ones, slow ones, etc.

However, online, in spite of not really being very vocal, the polls usually show that there are an unusually-high number of Mazda owners, particularly when you compare it to their overall percentage of cars on the road. In fact, I suspect they easily have the highest percentage of owners that are active contributors to discussions on the Internet...

The question is: Why?

Please give me your theories and speculation...


DISCUSSION (13)


Kinja'd!!! Invinciblejets > Eric @ opposite-lock.com
06/17/2016 at 19:30

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Mazda builds try true to the heritage. Always have.


Kinja'd!!! djmt1 > Eric @ opposite-lock.com
06/17/2016 at 19:31

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Mazda owners are not vocal? Have you not noticed the Miata cult on Jalopnik?


Kinja'd!!! Matt Nichelson > Eric @ opposite-lock.com
06/17/2016 at 19:31

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Because Miata


Kinja'd!!! 64Mali > Eric @ opposite-lock.com
06/17/2016 at 19:36

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Because mazdas are awesome. I help run a mazda club that is incorporated and recognized by Mazda.


Kinja'd!!! RT > Eric @ opposite-lock.com
06/17/2016 at 19:37

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If you do the research you can find out they had some of the craziest/most ambitious ideas in the early 90s. Add rotaries, miatas and a solid current lineup - and you’ve got car enthusiast bait right there.

The cars are also pretty affordable, basically making them the go to sensible enthusiast car company.

On a side note, it was a Mazda that got me into cars personally, so I do have a bit of an emotional connection with the brand.

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Kinja'd!!! Wobbles the Mind > Eric @ opposite-lock.com
06/17/2016 at 19:44

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Since the only people that talk about cars are the people that are into driving, Mazda gets the brand award because they have the most driver focused lineup at the lowest price point. BMW and Porsche are the same way, but since the price points are higher, it’s a smaller proportion that can contribute.

If you were in a room full of car enthusiasts that make millions a year, they would talk about Porsche the same way we talk about Mazda. Really though, Mazda is pretty much plebe Porsche now that I think about it some more.

Most brands just have a car or two that are driver focused, which is why you don’t have Nissan fans, you have Z-car and GT-R fans. The more driver’s cars the brand offers, the more internet enthusiast love they get. Honda is getting less right now while Ford is getting a ton more, complete shift from 10 years ago because their lineups have shifted.


Kinja'd!!! Roadster Man > Eric @ opposite-lock.com
06/17/2016 at 19:49

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Because Mazdas are for people who like to drive.


Kinja'd!!! Decay buys too many beaters > Eric @ opposite-lock.com
06/17/2016 at 19:51

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Because in just about every segment they compete in, they produce the best car to drive. Enthusiasts cars about things like this and are more likely to participate on forums.


Kinja'd!!! TheRealBicycleBuck > Eric @ opposite-lock.com
06/17/2016 at 19:57

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I’m a Mazda fan, but not for the same reasons as the driving enthusiasts. My first and second trucks were both Mazdas. The first one was lost to a wreck. The second one, although built in collaboration with Ford, is still going without any major work after 22 years. I bought it instead of the Ford because the Mazda offered more upgrades for thousands less. If they still offered a truck, I’d probably own one.

I defected to Subaru because Mazda didn't offer anything that directly compared to the WRX wagon.


Kinja'd!!! Aaron M - MasoFiST > Eric @ opposite-lock.com
06/17/2016 at 19:59

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Maybe because there’s pretty insufficient forum coverage for Mazdas? I find that Subarus, Hondas and VWs have way more online presence from their owners. But there’s NASIOC, Honda-tech (and Temple of VTEC) and VWVortex, so they have their own homes. And if you walk outside away from the internet, domestic enthusiasts have much louder voices.


Kinja'd!!! Eric @ opposite-lock.com > djmt1
06/17/2016 at 20:37

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Relative to the results of polls I’ve seen in various places on the Internet, outside the Miata (which everyone claims is great, but fewer have), they really aren’t that bad.

Personally, I have liked them since I first drove one and recommend them to people that want an inexpensive, practical, decent-handling car, particularly when for some reason they're limited to an automatic transmission (Mazda does them well).


Kinja'd!!! Eric @ opposite-lock.com > Roadster Man
06/17/2016 at 20:41

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Isnt that just the marketing? Who trusts that?

Personally, I don’t think they’re any better than an equivalent Ford these days. Hell, their interiors are kind of sad.

Mind you, they were excellent relative to the competition for the better part of 20 years starting in the 90s. And I love quirky, which they have in spades with their rotary cars. The thing is that none of this has pushed me over the edge to buy one.


Kinja'd!!! wafflesnfalafel > Eric @ opposite-lock.com
06/18/2016 at 01:01

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My 09' Mazda 3 5dr with the 2.3 MZR motor and manual transmission is the most fun car to drive I have ever owned.